Corporate identity

In short: CI; is the totality of the characteristic features of a company, its self-perception.

The CI is composed of:

  • Corporate behaviour
  • Corporate communication
  • Corporate culture
  • Corporate design
  • Corporate language
  • Corporate philosophy
  • Corporate soul

On the other hand, the corporate image is what describes the external image of a company, i. e. how it is perceived by outsiders.

Corporate design

In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.

Usually it involves:

  • Designing a logo
  • Establishing corporate fonts
  • Developing a visual language
  • Creating a colour concept

The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.

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