In short: CI; is the totality of the characteristic features of a company, its self-perception.
The CI is composed of:
On the other hand, the corporate image is what describes the external image of a company, i. e. how it is perceived by outsiders.
In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.
Usually it involves:
The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.