Corporate design

In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.

Usually it involves:

  • Designing a logo
  • Establishing corporate fonts
  • Developing a visual language
  • Creating a colour concept

The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.

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