Lisa Kuttler April 29, 2020 No Comments

In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.

Usually it involves:

Designing a logo
Establishing corporate fonts
Developing a visual language
Creating a colour concept

The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.

Corporate design was last modified: April 29th, 2020 by Lisa Kuttler

Corporate identity

Lisa Kuttler April 29, 2020 No Comments

In short: CI; is the totality of the characteristic features of a company, its self-perception.

The CI is composed of:

Corporate behaviour
Corporate communication
Corporate culture
Corporate design
Corporate language
Corporate philosophy
Corporate soul

On the other hand, the corporate image is what describes the external image of a company, i. e. how it is perceived by outsiders.

Corporate identity was last modified: April 29th, 2020 by Lisa Kuttler

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