2007 PANTONE introduced the GOE color system with more than 2,000 colors, which was originally intended to replace the Pantone Matching System PMS. It was discontinued in February 2014 by Pantone and no longer exists in the market.
The advantages of Pantone GOE were obvious:
Despite a lot of effort, Pantone GOE found little spread. While in 2008 GOE was integrated into all main software products such as Quark Xpress or the Adobe range, commercial printing companies usually denied the use of Pantone GOE. They simply didn’t understand the need for two different PANTONE systems with twice the costs for ink storage etc.
Pantone responded by extending the PMS with over 600 new colors to its current 1755 colors (03/2014). Pantone GOE has been discontinued in 2014, which hardly anybody noticed as GOE never was able to capture a significant market share.