A proof is only as good as the light under which it is viewed. Just going to the window or switching on the light at dusk is useless: between December and July, between 8 am and 8 pm, between cloudy and sunny days there is a huge difference in the lighting, which makes any colour evaluation impossible. And if you switch on the light, you normally switch on a bulb with 2700 Kelvin – or even worse: an energy-saving neon bulb that somehow shines in any spectra… a disaster!
The reasons for metamerism effects (in short: that two colors look identical under one light, but completely different under another) lie in the different printing technologies. Colors that look the same under a light bulb can suddenly look very different under a neon tube.
In recent years, ink-based digital proofs have established themselves in the proofing sector. Because it is printed in ink, specially coated paper must be used, which is not in any way similar to the subsequent production run. Anyone who has ever tried to print on glossy coated paper with an inkjet printer knows: the ink never lasts! Metamerism is therefore always involved when a proof is to be compared with offset printing.
The light under which proof and production run are viewed is particularly important.
ISO 3664 regulates standardized light, which is important for viewing proofs and prints. D50 is no longer D50: The International Lighting Commission CIE has revised ISO 3664 in recent years and adapted it to today’s circumstances. If UV components used to be strictly prohibited, they are now part of the standard. In the past, the focus was on consistency between slide and print, while today monitor, digital proof and offset printing are important. Therefore, proofs must always be viewed under D50 Standardized Light, so that they are really “colour-binding” in their perception.
Since 2009, printers and proofing service providers have increasingly encountered a new D50 lighting standard: ISO 3664:2009, which defines how the new D50 standardized light, under which proofs and print products are to be evaluated, looks like. The new standard light contains UV components that address the optical brighteners that are frequently used in offset papers nowadays.
The result: next to a bluish-white glowing sheet in the pressroom, there is a yellowish-pale proof.
What is the reason for this? The standard came sort of as a surprise and was poorly communicated within the industry. All proofing substrates available from proofing service providers contain no or almost no optical brighteners – this was previously a requirement. And under the old D50 standardized light – which did not contain any UV components – the proof and production run looked identical, since the optical brighteners were not addressed in the production run. Proofing and production printing can no longer be compared on all new presses that are already equipped with light tubes of the new standard: This looks completely different, the differences in paper white are absolutely obvious.
Printers and proofing service providers have mostly replaced the old tubes with new ones. However, this is often a complex topic: The old diffusing screens, which are mounted in front of the neon tubes, had so far predominantly once again installed UV filtering in order to ensure that completely no UV components get through. If new ISO 3664:2009 tubes with a defined amount of UV components are mounted behind the diffusors, unfortunately exactly this component is missing in front of the diffusor again… So there are some extra costs for the printers.
In the meantime with M1 and the new proofing Standards Fogra51 upwards, many proofing papers with brighteners havel been launched on the market so that proof and run can be compared cleanly again in the pressroom.
There are many possible reasons for a deviation between the proof and, for example, the monitor display:
In general, no patent remedy can be given for the correct display of proofs for the monitor. However, if a proof is provided with UGRA/Fogra media wedge CMYK V3.0 and test report, the chances are high that it reproduces the required colors very precisely. If your monitor image does not correspond to the proof, the error usually lies with you. The list of causes above can help you in troubleshooting.