Create EAN / GTIN codes: Tips for graphic artists

EAN codes are standard on every product today. While in the good old days, shopowners themselves typed the prices into a cash register by hand, today scanner cash registers are the rule, which scan standardized EAN codes with a laser and thus clearly recognize the article and add it to the receipt.

EAN, by the way, stands for “European Article Number” and was replaced in 2009 by the global GTIN, “Global Trade Item Number”. The EAN or GTIN is a barcode that can be read automatically and read by barcode readers.

For graphic designers in Europe, two standards from the almost infinite number of EAN codes in use worldwide are primarily important in the product area. EAN 13 and EAN 8, i.e. a barcode of either 13 or 8 digits. What do these numbers actually mean?

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Depending on the selected setting, the EAN lines in proofs are displayed smoother or less smooth. It is clearly recognizable that the modules are built up by many colours and especially within the narrow black lines a considerable increase in width takes place. Normally, a narrow black EAN bar should correspond to the width of the white space in between.

Verifiability of GTIN codes in proofing

Proofing service providers are increasingly required to be able to display “verifiable” GTIN codes, i.e. barcodes in the proof. The background to this is that especially the big german discounters like Aldi, Lidl, Hofer & Co. want to see a packaging proof from their suppliers in advance for approval. This packaging proof is not only visually assessed according to colour, but also the legibility of the printed EAN codes is evaluated using a measuring device and must meet certain criteria: Symbol contrast, modulation, decodability, defects, blemish: all this is measured …

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