Proof cheap is a typical search term that people use in search engines to find a cheap, colour and legally binding proof. But what makes a cheap proof?
A proof is one that is produced according to the specifications of the latest revision of the proofing standard ISO 12467-7 and is within the tolerances of this standard. The current revision is ISO 12647-7:2016, which has been tightened even further with this standard and has been supplemented by a certified edition of spot colours such as PANTONE and HKS.
Such certified proofs can be ordered at shop.proof.de for all proof profiles.
But what makes the certified proof cheap? That’s the low price. Proofs are printed on certified proof papers on very high-quality pigment inkjet printers, usually using expensive proofing software, and measured with spectrophotometers. So how can production be done cheaply here?
1: Using cheap pigment ink?
One litre of ink for proofing devices is around 400 EUR, so it makes sense to use inexpensive alternative ink from China. The problem: there are no manufacturers – neither in China nor anywhere else – who produce inks that would actually produce similar inks in terms of pigment colour and spectral composition. I once called a manufacturer who advertises that his – already quite expensive – inks could also be used for proofing. When I asked him, he said: “No, no, that’s just for advertising, but of course I would never do that or recommend it, and I don’t know anybody who does that. As for the China inks, he said: “They start at 20 EUR per liter, but you get a different ink with every delivery, depending on where the wholesaler buys. Then they have to re-measure the proofer every time… forget it.” In addition, replacing a clogged print head costs around 2,500 EUR, so the risk is too high. A real proof therefore only works with original, very expensive ink.
2: Using cheap software?
GMG ColorProof, EFI Fiery XF and ORIS Color Tuner are just some of the most important proofing solutions on the market. What they all have in common is that proofing software is rather a niche software, so the programming effort is very high compared to the sales figures. Depending on the size of the output device and the range of functions in terms of verification, spot colour display or proofing on special materials such as transparent foils, etc., the software costs between 5,000 and 10,000 EUR, and in combination with other software products from GMG or Colorlogic it can quickly cost considerably more. Although there are a few low-cost solutions here too, these are usually irrelevant in professional proofing, as they are either not suitable for more than one workstation, or important functions such as spot colour libraries etc. are missing.