Tag: Corporate identity

In short: CI; is the totality of the characteristic features of a company, its self-perception.

The CI is composed of:

• Corporate behaviour
• Corporate communication
• Corporate culture
• Corporate design
• Corporate language
• Corporate philosophy
• Corporate soul

On the other hand, the corporate image is what describes the external image of a company, i. e. how it is perceived by outsiders.

In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.

Usually it involves:

• Designing a logo
• Establishing corporate fonts
• Developing a visual language
• Creating a colour concept

The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.