In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.
Usually it involves:
- Designing a logo
- Establishing corporate fonts
- Developing a visual language
- Creating a colour concept
The development of a corporate design can also include advertising material, websites, business papers, workwear and much more.