The proof is much darker than the image on my monitor. Why?

Customers are often unsettled when they hold a proof in their hands. “The proof of the picture is much darker than the picture on my monitor. Why is that so? And what do I do now?” There are many possible reasons for a deviation between the proof and, for example, the monitor display: The monitor is not calibrated Only calibrated monitors can accurately display color. When I buy a cheap monitor and connect it to my computer, I definitely can’t see any real color. As a rule of thumb, only …

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Why monitor and paper don’t get along when it comes to colour.

Colour is colour, you’d think. That’s right. But have you ever tried to explain the colour of your new car or your new red wallet to a friend on the phone? You will notice that human colour recognition and the reproduction of the same in another medium is very difficult. The same applies to computers – better: monitors, and printers – i.e.: laser printers, inkjet printers or newspaper printing or offset brochure printing. Why is the red on a monitor different from exactly the same red printed on paper? It’s …

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