Barcode
Barcodes are machine-readable codes. We are familiar with these codes on goods and books that are read by scanners in POS systems.
Lexicon
Base colour
The term base colour is usually used in connection with the Pantone Matching System. The Pantone colours – 1755 in total since 2014 – are mixed from 18 PANTONE base colours in various mixing ratios.
Baseline grid
The baseline grid guarantees that the font lines in a document are at the same height in a layout.