“Digital First” often means “Colour Problems Second!”

Recently, we have been receiving more and more colour management consulting enquiries where “digital first” designs reach their limits: Namely, always when, after a few months or years, the first trade fair appearance, the first annual report or the first catalogue in classic online printing is due. And it is precisely at this moment that it occurs to everyone involved that they do not even know how their “digital first” colour strategy is supposed to look in print. But let’s take a look at the problem from the beginning:

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Video by Peter Jäger Pro2Media: 3 minutes for simple cross-media color management

Cross-media colour management really works

Peter Jäger is an expert in colour management that reliably works across the boundaries of printers and monitors, web and print – essentially: cross-media.

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