As is well known, elections are always around the corner, and the trend towards ever larger and more numerous election posters is unbroken. In the past, only Mother Nature made the landscapes colourful in spring, but today every local, state, federal and European election does so easily. Every candidate, every large or small party now has the technical and financial means to transform entire streets into a colourful sea of messages and faces. Once the photographer has captured the election candidates well in the studio, the pictures go off for retouching and then for layout.
Until a few years ago, election posters were usually produced in classic offset printing and then glued onto hardboard with paste, drilled or screwed onto roof batten stands and then attached to street lamps with wire. And if the election took place in the summer, the posters were printed in a double edition, so that in an emergency the faded prints could be pasted over and refreshed with new ones after one month for the final spurt.
Today, however, the corrugated plastic poster is becoming more and more popular, as it is supplied pre-drilled and ready to use, retains its colour for several months and can be attached to street lamps with cable ties. But how should print data be created and how should data be prepared and proofed?
All manufacturers of corrugated plastic posters and election posters known to us want proofs in ISOCoatedV2 or ISOCoatedV2 300%
Corrugated plastic posters are produced on different systems. Sometimes four colours are used, sometimes six, sometimes more colours. Therefore, there are no binding proof standards for most digital print products produced in this way.
Instead, it works the other way around: Since most of these digital printing systems have at least the colour gamut of offset printing on picture printing paper, these printing systems are based on the established colour gamut of ISOCoatedV2.
For example, Printpartner-XXL writes: “For colour-critical motifs, we therefore recommend a prepress proof on the original material or the delivery of a colour-binding proof (with media wedge and date). Data that is delivered without colour information is provided and produced with the standard profile “ISO Coated v2”. In such a case, a colour complaint cannot be accepted.
Eine Reklamation der Farbe kann in so einem Fall nicht anerkannt werden.
From our point of view, most printing specialists demand ISOCoatedV2, some like flyeralarm and wir-machen-druck ISOCoatedV2 300%. Some want black exclusively as pure black, some exclusively as CMYK 50/50/50/100 colour black … and some do not give any information about the required colour profiles … but if you don’t specify anything, you probably won’t stick to anything … so if you want to be on the safe side, you should choose a supplier with a functioning colour management system and specifications for colour profiles.