What data should I give for proofing?

A proof is suitable for two types of color control: firstly, during the creation or retouching phase, e.g. to reconcile a color retouched image with the original, and secondly to check the final data directly before printing.

For control proofs during the data creation of a project, the data format usually does not matter. Whether PDF, JPEG, TIFF; EPS, PS or even PSD… Many proofing companies accept a variety of data formats. For a correct evaluation of the result, however, it is important to proof in the color space in which the print product is also created later. Data for a letterhead should therefore be proofed in ISOUncoated or PSOUncoated, while products printed on image printing paper should be proofed in ISOCoatedV2. For yellowish paper, newsprint or gravure printing, there are many other profiles for which a proof can be produced. You can find a good overview of the current proof profiles here. It is also important that the proof format and the final print format do not differ too much. Only in this way is a correct check possible.

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Can spot colours be proofed?

Since many printed matter contains spot colours such as Pantone or HKS, the question often arises whether these colours can be proofed at all. The answer is “no”. Only an approximate simulation of these colors is possible.
The reason: Each special ink is a specially mixed, “real” ink and therefore cannot be mixed from the 4 printing inks (cyan, magenta, yellow and black).

Today, modern proofing machines have up to 12 different printing colours and, in addition to the classic primary colours, also have, for example, orange and green and violet as real colour pigments in the machine. Proof printers such as the Epson SureColor P9000V are therefore capable of displaying significantly larger color spaces than, for example, ISOCoatedV2. The spot color simulation in these devices is therefore sometimes very good when controlled via a Contone driver, which can access the entire color space of the proof printer. Epson himself points out, for example, that “98% of all Pantone colors” can be covered. This may be doubted, but a number of over 90% of all Pantone colors is realistic from our point of view.

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D50 is not the same as D50: Standardized light and ISO3664:2009

Since 2009, printers and proofing service providers have increasingly encountered a new D50 lighting standard: ISO 3664:2009, which defines how the new D50 standardized light, under which proofs and print products are to be evaluated, looks like. The new standard light contains UV components that address the optical brighteners that are frequently used in offset papers nowadays.

The result: next to a bluish-white glowing sheet in the pressroom, there is a yellowish-pale proof.

What is the reason for this? The standard came sort of as a surprise and was poorly communicated within the industry. All proofing substrates available from proofing service providers contain no or almost no optical brighteners – this was previously a requirement. And under the old D50 standardized light – which did not contain any UV components – the proof and production run looked identical, since the optical brighteners were not addressed in the production run. Proofing and production printing can no longer be compared on all new presses that are already equipped with light tubes of the new standard: This looks completely different, the differences in paper white are absolutely obvious.

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Standardized light and metamerism effect

A proof is only as good as the light under which it is viewed. Just going to the window or switching on the light at dusk is useless: between December and July, between 8 am and 8 pm, between cloudy and sunny days there is a huge difference in the lighting, which makes any colour evaluation impossible. And if you switch on the light, you normally switch on a bulb with 2700 Kelvin – or even worse: an energy-saving neon bulb that somehow shines in any spectra… a disaster! The …

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Embed fonts, convert them into paths or rasterize them?

To ensure secure data exchange between customers and proofing service providers, fonts must be embedded, converted into paths or rasterized. This ensures that it is and remains exactly the same font and exactly the same style. How do I do that? With InDesign and QuarkXPress, you select the PDF/X-3 standard when exporting data. For Illustrator and Freehand, select the font and select “Convert font to paths” from the menu. In Photoshop, select the text layer, right-click on it and select “Rasterize Text”.  

Ugra Fogra-MediaWedge V3.0 and measuring protocol

What is the UGRA-Fogra Media Wedge 3.0 used for?

Every print shop in Germany adheres to a predefined standard, the process standard offset printing. This standard defines target and tolerance values for printed products. In order to prove that your proof delivered to the print shop meets these standards or is within the tolerances, the media wedge is measured and the values analysed in case of doubt – i.e. in case of a streak. If these measured values are correct, the print shop is obliged to adhere to and achieve these values. Practice generally shows the following: If you …

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Ugra Fogra-MediaWedge V3.0 and measuring protocol

How colour-accurate are proofs?

A proof is prepared according to the currently valid ISO standard 12647-7 and is legally binding with a UGRA-Fogra media wedge and measurement report. How does this check work? If you need a proof with UGRA/Fogra Media Wedge CMYK V3.0, there are two ways to add the test report to your data. With proofing devices in which a measuring device is integrated, the media wedge with 3×24 standardised colour fields is printed directly under the proof data. This media wedge is driven directly in the proofing device to a kind …

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What is a Contract Proof? Softproof? Validation Print?

Very simple: A proof is the simulation of a later print, either as soft proof on the monitor or as contract proof, validation print or as form proof on paper. Softproof: A softproof is the color-accurate representation of the print on a monitor. This can be done either at the agency or directly at the printing machine, for example, so that the printer can coordinate the production run with the soft proof. Contract Proof: The “highest” level of proofing: A contract proof is a very high-quality simulation of the subsequent …

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