Colour temperature
Measured in Kelvin. The colour temperature describes the perceived colour impression of a light source.
Lexicon
Colour vision
Human colour vision is a complex process that enables us to distinguish millions of shades of colour.
Contract proof
A Contract Proof is a color-consistent and legally binding proof according to ISO 12647-7 The Contract Proof is currently the highest proof standard with the narrowest tolerances and is therefore considered a “contract” between the proof maker and the printing house.
Corporate design
In short: CD; describes the entire, uniform appearance of a company and is an important part of its corporate identity.
A successful corporate design creates brand awareness and recognition of the company, thus contributing to its brand positioning.
Corporate identity
In short: CI; is the totality of the characteristic features of a company, its self-perception.