Variable Data Printing (VDP) is a digital printing technique that makes it possible to customise individual elements within a print job. This can include text, images, graphics or even entire layouts. VDP is often used for personalised marketing materials, such as direct mail, where each printed item contains information specific to the recipient. VDP uses databases and software to control variations in the printing process, enabling a customised approach. Application and advantages of VDP VDP is used in many areas, including Marketing and advertising: Creation of personalised mailings that are …
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