Variable Data Printing (VDP) is a digital printing technique that makes it possible to customise individual elements within a print job. This can include text, images, graphics or even entire layouts. VDP is often used for personalised marketing materials, such as direct mail, where each printed item contains information specific to the recipient. VDP uses databases and software to control variations in the printing process, enabling a customised approach.
Application and advantages of VDP
VDP is used in many areas, including
- Marketing and advertising: Creation of personalised mailings that are directly tailored to the interests and needs of the recipient.
- Transaction printing: Customisation of invoices, account statements and other documents with specific customer data.
- Publishing: Production of personalised books or magazines that are adapted for individual readers.
- Invitations and event materials: Personalised invitations and event programmes that speak directly to the recipient.
The advantages of VDP are:
- Increased relevance: Personalisation increases the relevance of printed materials, leading to higher reader retention and better response rates.
- More effective communication: Customised messages can be communicated in a more targeted manner, which increases the effectiveness of marketing campaigns.
- Cost efficiency: Despite higher production costs per unit, the improved response rates and more targeted approach can reduce overall costs.
Why proofs are necessary for VDP
Proofs are essential in the VDP process to ensure that the personalised elements are printed correctly and consistently. Proofs help to ensure that the variable data is correctly integrated into the design. Errors in the database or layout can be recognised and corrected before final production. A proof shows exactly how the personalised elements will look in the finished print product, avoiding misunderstandings and errors.
As with conventional print jobs, colour accuracy is also crucial with VDP. Proofs make it possible to check colour reproduction and ensure that all individual elements are printed in the desired colours. This is particularly important when variable images or graphics are used, which may be available in different colour variants.
Proofs offer the customer the opportunity to check and approve the print product before final production. This gives the customer security and enables any adjustments or corrections to be made before the print job is fully executed. This ensures that the end product meets the customer’s expectations and requirements.
Offset and Newsprint ISO Coated v2 (ECI) / ISO Coated v2 300% (ECI) Profile: ISOcoated_v2_eci.icc Standard for glossy and matte coated paper Paper: Types 1 and 2, gloss and matte coated Tone value increase curves A (CMY) and B (K) as defined in ISO 12647-2:2004 Characterisation Data: FOGRA39L ISOUncoated Profile: ISOUncoated.icc Standard for uncoated white natural paper Paper: paper grade 4, uncoated white offset, dot gain curves C (CMY) and D (K) from ISO 12647-2: 2004 Characterisation Data: FOGRA29L PSOCoatedV3 / Fogra 51 Profile: PSOcoated_v3.icc The successor of ISOCoatedV2 for glossy … read more
Digimarc is a digital watermark that can be used to embed information in images, videos or other media. Digimarc watermarks are invisible to the human eye, but remain recognisable to special software or devices. Digimarc is becoming increasingly popular in the packaging sector in particular, as this technology allows the digits of the EAN barcode and more to be applied invisibly to all areas of the packaging. Digimarc and EAN barcode at the supermarket checkout When scanning at the checkout, the checkout staff do not have to search for the … read more
A new generation of colour measuring devices is entering the market: in contrast to the classic measuring devices, which are available as a fully encapsulated system either as a colourimeter or as a spectrophotometer, and then supply the data to a computer via an interface or app or display it directly, the new generation of colour measuring devices consist only of lighting and software, with the optics of a modern iPhone from Apple being used as the sensor. Until now, there have been two categories of measuring devices on the … read more
Even almost 9 years after the introduction of the successor colour space PSOCoatedV3, ISOCoatedV2 / FOGRA39 is still the most widespread colour space in Europe. We at Proof GmbH count around 200 jobs from time to time for the German Printing and Media Industries Federation, among others. In the last count, proofs in ISOCoatedV2 accounted for around 68% of all proof jobs at our company. This is a clear sign of the continued widespread use of the colour space. ISOCoatedV2: From the classic colour space to the beacon of the … read more
Over the last few months, we at Proof.de have been thinking about further improving our already very good colour measurement technology in terms of speed and measurement precision. Relatively quickly it became clear that only two devices would come into question: The KonicaMinolta MYIRO-9, the successor of the former FD-9, or the X-Rite ISIS 2 XL. The starting point: Since we at Proof GmbH have 5 proofing devices, the calibration of targets for profile optimisation is a time-critical undertaking for us. Therefore, we had been looking around for an upgrade of … read more
After Eddy Hagen pointed out in this posts, that there were some major colour deviations between the brand new PANTONE Solid Coated Guide 2023 and the previous version especially for the PANTONE 2635 C, I was curious to lookup the same colours in the new PANTONE Color Bridge Coated Guide of 2023 and compare the colours with the previous version. I measured a dE00 of 8,15 between the two colours that Eddy mentioned, which is really far apart from how accurate PANTONE colours should match between the different PANTONE guides. … read more
From now on you can order proofs for metal decor printing on white sheet metal at proof.de: The ICC profile for Fogra60 is Metal-Printing_MPC1_FOGRA60.icc
A few days ago Proof GmbH was the first company to be certified for proofing for the new 7C exchange colour space FOGRA55. Fogra has developed characterisation data for extended multicolour printing with the printing colours CMYKOGV – i.e. cyan, magenta, yellow, black (contrast), orange, green and violet – FOGRA55 as part of a research project over the past few years. The characterisation data and the ICC profile Ref-ECG-CMYKOGV_FOGRA55_TAC300.icc have been published on the Fogra website in recent weeks. We have now carried out the certification via GMG ColorProof, as … read more
Anyone who has reinstalled or updated their i1 Profiler app in the last few weeks has been confronted with disturbing news: X-Rite announced directly in the start window that it would no longer support its enormously popular i1Display and i1Pro2 devices. Users of the i1Pro 2 devices and i1iO 2 tables, which are extremely popular in printing and colour management, will be particularly hard hit by the announcement: An investment of €6,000 is quickly consigned to the electronic scrap heap. But what can you do if you own such a … read more
Whether it’s a large global corporation or a small company, the following often applies to designs or redesigns today: we develop everything for digital first.