Recently, we have been receiving more and more colour management consulting enquiries where “digital first” designs reach their limits: Namely, always when, after a few months or years, the first trade fair appearance, the first annual report or the first catalogue in classic online printing is due. And it is precisely at this moment that it occurs to everyone involved that they do not even know how their “digital first” colour strategy is supposed to look in print. But let’s take a look at the problem from the beginning:
Proofs with Digimarc EAN codes and verification
Digimarc is a digital watermark that can be used to embed information in images, videos or other media. Digimarc watermarks are invisible to the human eye, but remain recognisable to special software or devices. Digimarc is becoming increasingly popular in the packaging sector in particular, as this technology allows the digits of the EAN barcode and more to be applied invisibly to all areas of the packaging. Digimarc and EAN barcode at the supermarket checkout When scanning at the checkout, the checkout staff do not have to search for the …